Many of us are familiar with branding, but what exactly are you doing to brand yourself? A few years ago, I was speaking to a friend who was determined to build her own personal brand. High up on her list was the need to lose weight. lt struck me there and then, how so many of us lose sight on the brand we wish to have vs. the brand we currently have. The way you dress, speak and what you post on social media says so much more about you than what you say. Therefore personal branding involves absolute awareness.
When you’re building a business around your area of expertise (as an author, speaker, coach, consultant, freelancer, etc.), the concept of building a personal brand probably comes naturally to you. When you’re the face of your business, building your personal brand makes perfect sense. But this may not seem as clear when building a brand around a product or service. But remember this, your brand is what makes you different from your competition.
Without a compelling brand, attracting your target audience becomes even more difficult. People are more interested in following other people than they are in following companies, therefore building an audience for your personal brand can actually help increase exposure for your company.
How to get started on building your personal brand?
1. Think of yourself as a brand
What would you like people to think when they hear your name. Once you know how you would like your brand to be perceived then you can become more strategic in your approach.
2. Audit your presence online
Take a look at your personal social media accounts. Unfortunately there is no such thing as personal social media account. Everything that has your name on it is an extension of you.
3. Secure a personal website
You need a platform from which to market yourself. A personal website is an excellent way of increasing your brand exposure.
4. Offer value
Find a way to add value in line with your personal brand. This could be offering useful information or advice.
5. Associate with other strong brands
Your personal brand is strengthened or weakened by your connection to other brands. Associate with other strong brands that can help elevate you.
Like the big brands have shown, re-inventing yourself is necessary. Think of Blackberry, Coca-Cola and the like. Brands that refuse to reinvent themselves eventually die out.