Donna is a driven entrepreneur with a passion for helping women and entrepreneurs to make their mark. She is an active advocate for diversity and firmly believes in the power of inclusion. She drives her agenda through the books she has written, talks and lobbying the ecosystem for change.
Her superpower lies in her ability to inspire lasting mindset shifts and impart tangible, practical advice. She is involved in a spectrum of businesses and initiatives that reflect her talent and passion.
“This is the second time Donna Rachelson will be speaking at Women in Business Seminar. Based on the feedback received from her talk at Women in Business Seminar 2016, we knew we had to call her back to speak again,” says Karabo Keepile, Managing Director of Nasedi Media & Communications – event organisers of Women in Business Seminar.
“We will be giving away 4 copies of her book Play to Win, which looks at what women can learn from men in business. Donna Rachelson gets to grips with these rules and shows women how to work with them to advance their careers, while still retaining their femininity and bringing all of the strengths women possess to the workplace. Drawing on Rachelson’s own experience, as well as the experience of some of South Africa’s top businesswomen, this quick, practical read is a must for any woman who wants to make her mark in the business world,” adds Keepile.
This year’s theme at Women in Business Seminar 2019 is New Business Development, How to source new clients, retain clients and win back lost clients.
“We would like to invite female entrepreneurs as well as women in sales to attend the seminar, as we learn, share and network,” adds Keepile.
Having held a number of marketing director positions in organisations including Nando’s and the South African Institute of Chartered Accountants as well as marketing management positions at Standard Bank and AECI, she believes she can brand & market anything from chicken to explosives and chartered accountants.
She has a fascination for personal and team branding and its impact on business growth. Donna founded Branding & Marketing YOU – a business focused on helping organisations build their brands from their most important assets – their ‘people’. She has spoken to and trained many people across more than 20 blue chip clients, including Microsoft, McKinsey, Standard Bank, Nedbank, Deloitte and SAB. She also plays an active role in Seed Engine (which includes Seed Academy and the WDB Growth Fund) as a Director and shareholder where the focus is on supporting women and youth entrepreneurs to build and grow their businesses.
Donna is the author of three books: The best seller Branding & Marketing YOU; Branding & Marketing YOU through Teams and Play to Win: What women can learn from men in business.
She has a solid business education, including an MBA and is a guest lecturer at GIBS.
Donna has been recognized for her work with a number of nominations and awards including
CEO Magazine Business Women of the Year winner 2018
CEO Today Africa Award 2018
Most recently was named as one of the Top 50 SA business women to watch by Entrepreneur Magazine.